BlizzCon is an semi-annual video game convention held by Blizzard Entertainment to promote their major franchises. The first BlizzCon was held in October 2005 at the Anaheim Convention Center in the United States where it has been held since. The convention features game-related announcements, previews of upcoming Blizzard Entertainment games and content, Q&A sessions and panels, and playable versions of various Blizzard games. The closing night has featured concerts by The Offspring, Tenacious D, Foo Fighters, Ozzy Osbourne, Blink-182, and Metallica.
Attendees are presented with a "swag bag", containing various Blizzard-related items, including redeemable codes for in-game content and collectible figurines. For example, at the 2005 BlizzCon, there was a code that could be exchanged for an in-game pet from World Of Warcraft, which was a baby Murloc named 'Murky'. As well, there have been passes to get into the closed beta test of upcoming Blizzard games: - World Of Warcraft: The Burning Crusade from 2005, World Of Warcraft: Wrath Of The Lich King for 2007, Starcraft II for 2008, and Diablo III for 2010.
A similar event is the Blizzard Worldwide Invitational, which has been held in countries other than the United States. However, there has not been a Worldwide Invitational since 2008.
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